Academic Blog of Dr. Umesh Arya

Introduction to SPSS part -2

2011-02-04T21:47:00.000-08:00

Introduction to SPSS

2011-01-29T03:23:00.001-08:00

The Technique of living the life well

2010-09-17T07:40:00.000-07:00

POINTS ON HOW TO IMPROVE YOUR LIFE

Personality:
1. Don't compare your life to others'. You have no idea what their journey is all about.
2. Don't have negative thoughts of things you cannot control. Instead invest your energy in the positive present moment
3. Don't over do; keep your limits
4. Don't take yourself so seriously; no one else does
5. Don't waste your precious energy on gossip
6. Dream more while you are awake
7. Envy is a waste of time. You already have all you need..
8. Forget issues of the past. Don't remind your partner of his/her mistakes of the past. That will ruin your present happiness.
9. Life is too short to waste time hating anyone. Don't hate others.
10. Make peace with your past so it won't spoil the present
11. No one is in charge of your happiness except you
12. Realize that life is a school and you are here to learn.
Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
13. Smile and laugh more
14. You don't have to win every argument. Agree to disagree.

Community:
15. Call your family often
16. Each day give something good to others
17. Forgive everyone for everything
18. Spend time with people over the age of 70 & under the age of 6
19. Try to make at least three people smile each day
20. What other people think of you is none of your business
21. Your job will not take care of you when you are sick. Your family and friends will. Stay in touch.

Life:
22. Put GOD first in anything and everything that you think, say and do.
23. GOD heals everything
24. Do the right things
25. However good or bad a situation is, it will change
26. No matter how you feel, get up, dress up and show up
27. The best is yet to come
28. Get rid of anything that isn't useful, beautiful or joyful
29. When you awake alive in the morning, thank GOD for it
30. If you know GOD you will always be happy. So, be happy.

While you practice all of the above, share this knowledge with the people you love, people you school with,
people you play with, people you work with and people you live with.
Not only will it enrich YOUR life, but also that of those around you.

Transcreation study material for Final Year studens

2010-09-07T04:20:00.000-07:00

Note - this material is sourced verbatim (word to word) from different websites, I don't take any responsibility of ownership of this material.
We communicate with one another all day, every day. We cannot avoid it. It's been noted that you cannot not communicate!
Communication is the tool by which people exchange thoughts, experiences, and ideas. It's the foundation on which all political, social, and business endeavors rest. Given this fact of life, it becomes apparent that the person who excels at communication will excel in all of those areas related to communication: teamwork, managing people, building products and services, and interacting with customers.
You have probably worked with people who suffered from inadequate communication skills. You may have been confused or frustrated when you worked with them, because you were unsure what was happening or what they meant to convey to you. But try not to be too critical; few people have the gift of remarkable communication skills and not enough people have been educated in the essentials of effective communication. In fact, you can probably recall a time where you had trouble conveying your thoughts or feelings to someone you were speaking with!
Since communication is a requirement in every business setting, mastering more effective communication techniques can only improve our work relationships and allow us to spend more time focusing on the important aspects of work, rather than correcting wasteful and unnecessary miscommunication.
Clarity and Impact
Communication starts with the message to be communicated. The message can be simple: "I would like this report done by Friday." It can be complicated: "Given that the rate of customer attrition and new customer recruitment are mismatched we will need to revisit our sales strategy to solicit better qualified customers and allow low-value customers to more easily seek a competitor." Either way, a clear message is essential since it is the primary focus of the exchange.
The message is then sent by a senderto a receiver through a medium. For example, a speaker (sender) may address an audience (receivers) by talking at a podium through a public address system (medium). Or an employee (sender) may send an email (medium) to a customer (receiver) about a new product features.
You can see how crucial a clear message is. If the sender is unsure of the message, how can the receiver possibly decipher the intention? Furthermore, any medium that reduces the amount of context (such as vocal inflection, tone, facial features, and pacing) can only make communication less clear.
The most important aspect of communication, therefore, is the clarity of the message.
The clarity of a message is enhanced or detracted from depending on the nature of the delivery: the tone, the demeanor, the emphasis, and so on. The most impactful messages are those which are not only clear, but are delivered with congruent tone. If I say "I'd love to see a movie with you this Friday," in an unenthused, disinterested tone, the receiver of my message will at the very least question my sincerity and possibly attribute intentions I do not mean. Realizing that it is more oftenhow you say something than what you say that determines its impact will allow you to consciously support your message with an accurate, impactful delivery.

The most important goal of effective communication is clarity. Clarity is not the same as simplicity . Often, simple things are clear if the message is intended to be brief and small, but often the message is about a complex relationship that can only be presented with a necessarily large amount of data. This complexity can be made to appear clear by effective organization and presentation and need not be reduced to meaningless…bite sized…chunks of data, as simplification usually does. Clarity refers to the focus on one particular message or goal at a time, rather than attempting to accomplish too much at once. Simplicity is often responsible for the dumbing of information rather than the illumination of it”.

Brevity key to effective communication

We frequently find ourselves in the company of people who not only talk for too long, but also insist on

repeating every point ad nauseum. The same goes for their written output too.

Well, most of us are guilty to this vice and tend to go on and on. Chances are that you are already shaking
your head in an instant negation; arguments of denial must have already sprung to your lips. And if that
isn’t proof enough, just imagine having to sit through your own long-winded discourse or having to read
your own copious reports and you will have your answer.We cannot help but marvel at the sheer volume of
endless blubber all around us.

Everyone is talking, rambling discussions, prolonged meetings and elaborate presentations that are still

missing the point, it can be said for prodigious memos, emails, reviews and blogs.

The problem lies in the fact that most people think that the number of words used better conveys a

message. What they conveniently overlook is that content is what really matters.

In fact, good content often gets lost in effusive repetitions delivered at breakneck speed, hindering both

decision-making and action.

So, brevity is the key to effective communication – both verbal and written. Plain and concise dialogue can
be clearly heard/read and understood. Observing economy of words with a specific and goal-oriented
approach not only saves time (which is of precious value in any organisation) but also leads to clearer views,
wise decisions and immediate end-results. As Thomas Jefferson once said, “The most valuable of all talents
is that of never using two words when one will do!”

How to qualify your use

Before speaking or writing anything, assess the needs of your audience and the extent to which they are
acquainted with the subject. Think over what you want to write/say and try to paraphrase yourself
immediately. There is no need for a long-winded repetition; people will get the message on the first
hearing/reading especially if they are familiar with the topic.

Communication experts exhort the adoption of a minimalist style by combing for unnecessary words,
phrases or sentences that can be reworded, restructured or even omitted entirely. Tightening yourself will
ensure that the focus is on the significant points, making your argument clearer and more compelling than a
complicated rambling.Do not write or say the same things again. Avoid flowery phrases or analogies in
favour of a direct approach. Steer clear of vague expressions that actually hint at your nervousness or
uncertainty. In short, speak to express, not to impress! But, do ensure that you do not sacrifice content at
the altar of brevity.

Simply present the points or questions on hand and try to get opinions and answers. Never should you
ignore what others have to say in the rush to present your piece. Make note of people’s views and objections
as only when you are a good listener who pays heed to others’ words, will you win respect and attention for
yours. Once you start making concerted efforts to qualify yourself with economy of words at all times – be it
corporate gatherings, one-on-one or on paper, conciseness will start coming to you spontaneously!

Regarding placement brochure

2010-02-24T23:52:00.000-08:00

Only following students have submitted their information regarding the placement brochure.

Final yr

1. Manjeet Singh

2. Suman verma

3. Anuradha

4. Sunil kumar

5. Manju Sharma

6. Madhu rani

7. Seema garg

8. Vinod kumar

9. Rinki garg

10. Anita pathania

11. Priyanka

12. Poonam

13. Shakuntla

14. Inder singh

15. Deepak kumar

16. Jagmender singh

17. Shamsher singh

18. Shreya

19. Ashwani kumar

20. Sushil saini

21. Indergeet yadav

Animation students

1. Harish kumar

2. Ramniwas

3. Vivek singh

4. Sunil

5. sandeep

First year

1. Anita rana

2. Kamaljeet

3. Aarti soni

4. Tanuja

5. Rupali suneja

6. Mehak Garg

7. Tamana tuteja

8. Tanjum kamboj

9. Vivek singh

10. Shruti khanna

11. Nisha

12. Veena

13. Anju yadav

14. Nivedita Sharma

15. Ashutosh

16. Sakshi arora

17. Sakshi Bansal

18. Neha Sharma

19. Pawan kumar

20. Suchi chandwani

21. Ranjit singh

22. Himanshu grover

23. Jyotika arora

24. Sushil kumar

25. Ramniwas

26. Sandeep kumar

27. Anjali jain

--
Peace

Dr. Umesh Kumar Arya
Assistant Professor
Dept of Advertising Management and Public Relations
Guru Jambheshwar University of Science and Technology

Media Coordinator
(Art of Living, Hisar Information Center)
Hisar-125001-Haryana-India
Let us talk at :09416346589-M
01662-263354
fax 0091-1662-276240 (O)
www.umesharya.blogpsot.com
www.aryasir.blogspot.com
www.youtube.com/umesharya
www.twitter.com/umesharya
www.tinyurl.com/drumesharya
http://arya-news.blogspot.com/

material to be submitted in this format

2010-01-11T01:40:00.000-08:00

Roll No.

Name

Address

Contact Number

E-mail & Website

Qualification

Specialization

Area of Interest

Computer Literacy

Languages known

One good photo in formal dress

syllabus of all course in M.Sc Ad & PR

2010-01-07T01:25:00.001-08:00

DEPARTMENT OF ADVERTISING MANAGEMENT & PUBLIC RELATIONS

Post-Graduate Diploma

Web Advertising & Animation

WEB ADVERTISING & ANIMATION

Semester 1^st

L P C

ADPR-701 Fundamentals of Web Advertising, 4 0 4

ADPR-702 Introduction to New Media: Computer, 4 0 4 Internet & Multi Media

ADPR-703 Drawing & Composition: 2 4 4

ADPR-704 Creating Illustration: Concept & Colors 2 4 4

ADPR-705 Production Work 0 8 4

Semester 2^nd

L P C

ADPR-706 Use of Graphics in Media 4 0 4

ADPR-707 Image magic-Print & Web Using 2 4 4

ADPR-708 Animation 2 4 4

ADPR-709 Role of Editing 2 4 4

ADPR-710 Project Work 0 8 4

SEMESTER 1^ST

Paper-I Web Advertising

Max. Marks 50

Pass Marks 20

a) History of Web sites, History of Web browsers viz. Netscape navigator, Microsoft's Internet Explorer, Endure Pro etc., Concept and definition of websites, Web portal and search engines, categories of websites. Usage of Plug-ins, active control, Script, Appleys and server pages.

b) Definition and concept of corporate websites, History of corporate websites. Types of corporate websites. Objectives of corporate websites, Technological aspects of corporate websites. Vanity publishing. Audience and accessibility of the corporate websites, Identifying and audiences. Creating site accessible. Usage of multiple languages. Inserting feedback forms, Images, Animation.

c) Internet as advertising medium comparisons with other media.

Types of on-line advertising, Web advertisements, Classified advertisements

Banner, E-mail advertising, E-mail letters, Promoting a website

On-line stories, Web brands, Creative community on-line.

d) Introduction of Internet, Internet IP Address, Domain names, E-mail address,

Service provided by Internet WWW etc. components of Internet, Web browser.

History of advertising on Internet, Elements of Web advertising, Tools for measuring

Effectiveness of advertising on the Internet. Types of advertising on the Internet.

e) Concept of banner advertising, Importance of banner advertising, Creating interactivity in banners. Using forms for FAQ's and FAB's. Role of CTR's in banner. Advertising Push broadcasting, History of push broadcasting. Direct & Indirect advertising. Relation of web advertising with marketing of using CRTC's and CPT's.

Note: There will be 8 questions out of which five will have to be answered. All the questions will carry equal marks. The students shall have the option to write their answers both in English & Hindi in the theory examinations, assignments and practicals.

INTRODUCTION TO NEW MEDIA

Paper-II Max. Marks 50

Pass Marks 20

Computer Graphics

Introduction [Areas of computer Graphics], graphics standards [VDI, VDM, PHIGS, IGRS], Uses of computer graphics, classification of Application [types (dimensionality), Type of Interaction, Categories of computer graphics [Vector Graphics, Raster Graphics]

Animation

Animation, Historical Background, uses of Animation, Types of Animation, Key frames & Tweening, computer based Animation, Cell Animation, Path Animation, Transformation [Types of Transformation (Translation, Rotation, Scaling), co-ordinate system], 2D versus 3D Animation, Animation Techniques [ onion Skinning, Motion Cycling, Masking], Special Effects [color Cycling, Morphing, Warping], Animation File Formats [Animated GIF, Quick Time, AVI, FLIC], Tools for 2D Animation [ Authoring tools for animation, Popular stand- alone animation software] Introduction to Flash5.

Multimedia

Definition & Evolution of Multimedia, Multimedia presentation & production characteristics of a multimedia presentation, Components & Structure, Hardware & Software Specifications, Digitization concepts, Application domains, visual display systems [Introduction , cathode ray tube (CRT), Video adapter card and cable, Liquid crystal Display (LCD), Plasma display panel (PDP), Comparison between CRT and LCD], Text, Image & Graphics, Audio, Video, Compression.

DRAWING & COMPOSITION

THEORY

Paper-III Max. Marks 40

What is Image (Dots, Pixels, Digital Image, Digital Image Representation (Resolution, Aspect Ratio (Pixel, Image, Screen), Pixel Depth)

Coordinate system, image processing & Picture Analysis, Interactive Graphics, Creation of pictures, cathode ray tube, color CRT, Scanning

Plasma Display (Structure of Plasma Display) LCD (Structure of LCD Display), Technology behind LCD Display), Comparison between CRT & LCD Display.

Virtual Reality (VR) [ Introduction to Virtual Reality and Virtual Environments, Types of VR Systems ( Immersive, Non- immersive, Hybrid), Benefits of VR], Historical Development of VR, A Generic VR System[(Introduction, Virtual Environment, VR Technology, Modes of Interactions, VR Systems)], Raster scan System, Input Device, Hard Copy Devices.

DRAWING & COMPOSITION

PRACTICAL

Max. Marks 10

Practical examination will be taken out of the syllabus of the theory paper of Drawing & Composition.

CREATING ILLUSTATION & CONCEPT OF COLOUR

THEORY

Paper-IV Theory Max. Marks 40

Practical Max Marks 10

Illustration

Types of Interaction

Role of the Picture

Logical and Temporal relationship between objects and their pictures

Create, Use & manipulate shapes with the use of Illustrator & Coral Draw

Edit Models:-

Extrusion

Boolean

Beveling

Lathe/ Revolve

Grouping

Model Hierarchy (parent/child)

Reshape/Convert

Duplication/ Mirroring

Pivot/Origin Points

Making a surface from curves (lofting/skinning)

Subdivision

Modifying: (Edges, Faces, Vertices)

Use a reference graphic/Image/drawing (background)

Edit an object after its been created (history)

Other software specific tools

CREATING ILLUSTATION

PRACTICAL

Practical examination will be taken out of the syllabus of the theory paper of Creating Illustration.

CONCEPT & USE OF COLORS

THEORY

Color

Basic idea of color and light [what is color, achromatic color. Halftone & Dithering, Chromatic color}, Color mixing (Subtractive color mixing, additive color mixing, color model (CMY, RBG, HSV, CIE)

Shading

Why do you need shade, illumination model (Ambient model. Diffused light model, Specular light model), shading Model (Flat model, Gouraud model, Phong model, Surface details (why detailing of surface, surface polygon, texture mapping, Bump Mapping)

Transparency (Non-refractive transparency, Refractive transparency)

CONCEPT & USE OF COLORS

PRACTICAL

Students will create, Apply and edit surface materials.

Color

Texture

Procedurals

Luminosity

Transparency

Reflective

UV Mapping

PRODUCTION WORK

Paper-V Max. Marks 80

Pass Marks 32

Each student has to make a colored Fiction character with lighting & Camera Effects. The outside expert will evaluate the report.

Each student will have to undergo a project in consultation with the faculty for deciding the trust area. Students will have to submit three copies of the project before the commencement of the First semester examination.

SEMESTER 2^ND

USE OF GRAPHICS IN MEDIA

Paper-I Max. Marks 80

Pass Marks 32

Advertising Techniques: Print Production

Fundamental of Writing, Structure & Content of Writing

Writing for an Advertisement

Copy writing

Elements of Design

Principle of Design

Layout

Color Scheme

Stages of Production

Script writing

Creating Scripts

Flow Charts & Storyboards

(What are scripts, storyboards and flowcharts, complex interactive flowcharts, writing scripts, case studies)

Photo Communication

Picture making basics

Audio Techniques

Intermixing Techniques

Shooting & Demonstration

Video Editing

IMAGE MAGIC-PRINT& WEB USING

THEORY

Paper-II Max. Marks 30

Pass Marks 12

Introduction to Software HTML, Adobe Dreamweaver, Adobe Flash, Adobe Director, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Acrobat.

IMAGE MAGIC-PRINT& WEB USING

PRACTICAL

Max. Marks 50

Pass Marks 20

Students will learn all the Graphic Designing Software like :

· HTML

o Learn how to build a website and marketing emails with HTML and how to manipulate HTML generated by programs like Dreamweaver.

· Adobe Dreamweaver

o Learn how to create websites without the need for programming-great for designers and non- programmers.

· Adobe Flash

o Learn how to integrate animation, video, audio and graphics for websites, presentation or mobile content.

· Adobe Director

o Learn how to create movies, work with sound & video, add interactivity, create and play shockwave movies.

· Animated GIF

o Learn how to convert image animated.

· 3D Text

· Adobe Photoshop

o Learn how to retouch and repair images create artistic montages, add lighting and textural effects, optimize images.

· Adobe InDesign

o Learn how to design and layout ads, brochures, flyers and newsletters in full color, multiple page publications.

· Adobe Illustrator

o Learn how to illustrate using advanced drawing tools, path editing techniques, filter effects, masks, palettes.

· Adobe Acrobat

o Learn how to create and modify PDF files, convert web pages to PDF, import images, secure PDF documents.

ANIMATION

Paper-III Max. Marks 30

Pass Marks 12

Introduction to Animation [Animation as a special effect, Types of Animation, Overview of computer based animation]

Two-D Animation[Types of 2-D Animation]

3-D Animation [ Basics of 3D modeling, using transform modifiers, creation of static and animated Materials, Creation and Rotation of wireframe objects, Keyframing and Animation Editing, Forward and Inverse Kinematics, surface Modelling: Flat and curved surfaces, Bending, Warping, Lighting and materials: Effects of lights, Attributes of materials, Textures, Hilight and Shadow, Spotlights, techniques, Rendering: scanline rendering, Raytracing rendering, Organic Modelling, character animation, Bipedal Animation, Meshes, Skeletons, special effect: Morphing, Lens flare, glow, splash, Blur etc, tools for 3D: Animation, Animation File formats.

ANIMATION

PRACTICAL

Max. Marks 50

Pass Marks 20

Practical examination will be taken out of the syllabus of the theory paper of Animation.

ROLE OF EDITING

THEORY

Paper-IV Max. Marks 30

Pass Marks 12

What is Editing

Role of Editing

Types of Editing (Linear Editing, Non-Linear Editing)

Image Editing [selection, Painting and transformation tools, layers, Channels, Masks, Anti-aliasing, Dithering, Filters}

Audio Editing [ Normalization, Mixing, Cross- fading, Dynamics, Filters, Mono/stereo formats, Noise gate]

Video Editing [ Importing clips, trimming clips, splitting clips, manipulating audio content, adding transitions, changing speed of a clip, changing opacity, applying special effects, superimposing an image, exporting a movie]

ROLE OF EDITING

PRACTICAL

Max. Marks 50

Pass Marks 20

Practical examination will be taken out of the syllabus of the theory paper of

Role of Editing.

PROJECT WORK

Paper-V Max. Marks 80

Pass Marks 32

Demonstrate the animation process

Project Brief

Story

§ Script writing

Style

§ Story conceptualization

§ Character, set and prop Design

o Genre

o Color/value

o Mood (Light)

o Clothing

o Vehicles

o Architecture

Storyboards

Dialog Recording

Animatic/ Story Reel

Scene Blocking

Modeling

Rigging

Mapping/Texturing

Lighting

Animating

Rendering

Effects

Compositing

Each student has to make a own project .The outside expert will evaluate it.

DEPARTMENT OF ADVERTISING MANAGEMENT & PUBLIR RELATIONS

Post Graduate Diploma in Tourism PR SESSION: 2009-2010

SYLLABUS OF POST GRADUATE DIPLOMA IN TOURISM PR

DURATION: 1YEAR (2 SEMESTERS)

Marks: 1000(100 marks for each paper). Written exam will be for 60 Marks & internal assessment for 40%. The internal assessment will include Seminars, assignments on a given topic or test to be designed by the concerned faculty dealing the papers. In case of field trip & viva voce, the distribution of marks would be 60 marks for the field trip & 40 Marks for the viva voce.

Total credits: 40(4 credits for each paper)

The course programme is as under:

SEMESTER- I

ADPR 801 TOURISM BUSINESS

ADPR-802 PRINCIPLES OF PUBLIC RELATIONS

ADPR-803 TOURIST PRODUCT

ADPR-804 DEVELOPING TOURISM PR CAMPAIGNS

ADPR-805 FIELD TRIP & VIVA VOCE

SEMESTER-II

ADPR-806 COMMUNICATION SKILLS & PERSONALITY DEVELPOMENT

ADPR-807 TOURISM MARKETING

ADPR-808 TRAVEL AGENCY & TOUR OPERATION BUSINESS

ADPR-809 PRINCIPLES OF MANAGEMENT

ADPR-810 FIELD TRIP & VIVA VOCE II

No. of Seats-20

SYLLABUS OF POST GRADUATE DIPLOMA IN TOURISM PR

SEMESTER- I L. P. C.

ADPR 801 TOURISM BUSINESS 4 0 4

ADPR-802 PRINCIPLES OF PUBLIC RELATIONS 4 0 4

ADPR-803 TOURIST PRODUCT 4 0 4

ADPR-804 DEVELOPING TOURISM PR CAMPAIGNS 4 0 4

ADPR-805 FIELD TRIP & VIVA VOCE 0 8 4

SEMESTER-II L. P. C.

ADPR-806 COMMUNICATION SKILLS & PERSONALITY 4 0 4

DEVELPOMENT

ADPR-807 TOURISM MARKETING 4 0 4

ADPR-808 TRAVEL AGENCY & TOUR OPERATION BUSINESS 4 0 4

ADPR-809 PRINCIPLES OF MANAGEMENT 4 0 4

ADPR-810 FIELD TRIP & VIVA VOCE II 0 8 4

Total Credit:

Tourism PR

Semester-1 Max. Marks 50

Pass Marks 20

ADPR-801 Tourism Business

Unit-I: Definition of Tourism

Understanding the term tourist,

Excursionist, visitor, vacationist

Tourist Resource, Tourism Product &

Destinations

Unit-II: Nature and scope of tourism

Components and types of tourism,

Tourism through the Ages

Tourism as an Industry, Structure &

Organization of tourism industry

Unit-III: Factors responsible for growth and development of tourism at global level.

Tourism trends at International level.

Economic, socio-cultural and Environmental impact of tourism

Unit-IV: International Tourism in India

Domestic tourism Development

Problems & Prospects of Indian Tourism

Note: There will be 8 questions out of which five will have to be answered. All the questions will carry equal marks. The students shall have the option to write their answers both in English & Hindi in the theory examinations, assignments and practicals.

ADPR-802 Principles of Public Relations Max. Marks 50

Pass Marks 20

Practice of Public Relations:

Principles and models of Public Relations

Tools of Public Relations

Structure and Functions of In House Public Relations

Structure and Functions of Commercial Public Relations agencies

Planning and Implementations of Public Relations

Press release writing and distributions

Press conference

Institutional public relations and international public relations

Image building and Pressure groups

Crisis communication and Public issue communication

Public Relations and Internet

Writing for Press

Office Style

Planning and evaluation for PR

PR and marketing mix

ADPR-803 Tourism Product Max. Marks 50

Pass Marks 20

Unit-I: Socio Cultural Resources-1

Major religions in India

Concept of Pilgrimage and major pilgrimage Centers

Unit-II: Architecture

Landmarks of Buddhists and Jain architecture

Major specimens of Hindu architecture

Important monuments belonging to Islam and British periods

Unit-III: Performing arts of India

Major fair and festivals

Classical dance and music of India

Indian Handicraft

Unit-IV: Natural tourist resources

Tourist resources in mountains: Shimla Kullu-Manali, Nainital, Mussorie

Indo-gangetic plain Amritsar, Delhi Allahabad, Lucknow and Kolkatta

Peninsular India Khajuraho, Ajanta, Ellora, Hyderabad, Bangalore,

Coastal India & Islands: Mumbai, Goa, Cochin, Chennai, Andaman & Nicobar.

ADPR-804 Developing Tourism PR Campaigns Max. Marks 50

Pass Marks 20

Tourism PR Campaigns:

Introduction to PR Campaigns

Appraisal and Analysis for PR Campaigns, Setting Campaign Objectives

Planning and Strategies in PR Campaigns

Choosing Appropriate PR Tools

Budgeting for PR Campaigns, Evaluating PR Campaigns

Special Information Campaign, Political Campaigns

PR Tools:

Meetings, Seminars, Workshops, House Journals, Brouchers

Pamphlets, Folders and other Publicity Material

Media Relations, Press Conferences, Media Briefing and Interviews

Incredible India Campaign (case study)

ADPR-805 Field trip and Viva-voce

Students need to produce a report of field trip and viva would be conducted on the basis of the same.

ADPR-806 Communication Skills & Personality Development

Max. Marks 50

Pass Marks 20

Unit –I: Communication Concept. Process and barrier to communication.

Forms of communication- verbal, visual and non-verbal, body language

Kinesis Proxemics, para-language

Principles of correct use of language, words, sentences, paragraphs, continuity & flow.

Unit –II: Commercial correspondence- Business letters, faxes, memo, CV, e-mail reports memoranda, meetings, documentation etc.

Telephone etiquettes and telephone handling for business purposes.

Unit –III Attitudes, Attitudes and personality traits for successful tourism career

Developing these traits. Importance of Interpersonal relations in Job-

Undertakings & Developing these relations.

Unit –IV: Job and personal hygienic standards, methods to maintain these standards.

Personal Grooming & Body language for work.

Unit –V: Social skill standards & tactful handling of situations. Unexpected events in tourism,

industry use of communication to adapt with tourists of different cultures.

ADPR-807 Tourism Marketing Max. Marks 50

Pass Marks 20

Unit –I: Concept of Marketing, Service Marketing and Tourism Marketing.

Distinction between Products and Services. Implications of this difference for Tourism Marketing.

Unit –II: Marketing Environment and its Analysis(SWOT)

Concept of Marketing mix and its elements, Developing Marketing mix for Tourism.

Unit –III The Tourism Product- Concept, Packaging & Branding of Tourism

Products Tourism Product life cycle and different marketing strategies for different stages of life cycle.

Unit –IV: Supply of Tourism Product

Planning Service Environment, Balancing Demand & Capacity, Managing

Distribution chain for effective supply.

Unit –V: Destination Marketing

Destination as Tourism Product

Categorization of Destination(Plog's)

Visitors segments of a destination(Cohen's classification)

Developing and Marketing a new Destination.

ADPR-808 Travel Agency/ Tour Operations Business Max. Marks 50

Pass Marks 20

Unit –I: Travel Agency Tour Operations-meaning, definition, types, significance and growth over the years.

Unit –II: Functions of Travel Agencies and tour operators. Linkages and integrations in tour operation business.

Unit –III Travel Agency Organization Structure-Meaning and significance.

Procedure for recognition of Travel Agency and tour operations from Ministry of Tourism, Govt. of India.

Unit –IV: Travel Packaging-Concept, meaning, types. Roles and contribution of Air India. Indian airlines and Indian Railways in promotion of tour package business.

Unit –V: Role and contribution of Tourism Trade Associations in the healthy growth and development of tour operation business.

ADPR-809 Principles of Management Max. Marks 50

Pass Marks 20

Unit –I: Introduction to Management: Concept, functions, process. Trans of a successful and managerial role. Management and society Social responsibilities and ethics of business in general and the society.

Unit –II: Organizing Concept of organizing and organization line & staff and functional authorities. Span of contest. Delegation. Organizational structure and design.

Unit –III Planning Nature, types and process of planning.

Unit –IV: Directing Communications, Process and types of communication barrier and principles of effective communication. Motivation, meaning theory Herzberg.

Unit –V: Leadership-Concept, Quality of a successful leader, factors influencing performance of a leader. Management Grid common Behaviour of leadership.

ADPR-810 FIELD TRIP & VIVA VOCE II

Students need to produce a report of field trip and viva would be conducted on the basis of the same.
M. Sc. Advertising & Public Relations,

Department of Advertising Management & Public Relations

Department of Advertising Management & Public Relations

CREDIT REQUIREMENT FOR COMPLETION OF THE PROGRAMME = 100

Core Course = 80

Programme Elective = 20

Open Elective = 06

Total Credits = 100 (grade-I or above)

Semester I 24 Credits

Semester II 22 Credits

Semester III 27 Credits

Semester IV 27 Credits

SCHEDULE OF COURSES

SEMESTER I

COURSE CODE

TITLE

ADPR-601

ADPR-602

ADPR-603

ADPR-604

ADPR-605

ADPR-606

ADPR-607

Communication and Master communication theory.

Principles of Advertising & PR

Writing for Advertising & PR

Graphics & Production

Presentation & Communication Skills

Adv. And PR Research

Basic of Computer

Total credits 24

SEMESTER II

COURSE CODE

TITLE

ADPR-611

ADPR-612

ADPR-613

ADPR-614

ADPR-615

ADPR-616

Marketing & Management

Creativity in Advt. & PR

Advertising & PR Campaign

Advertising & PR Management

Advertising & PR Production

Internship

Total credits 22

SEMESTER III

COURSE CODE

TITLE

ADPR-621

ADPR-622

ADPR-623

ADPR-624

ADPR-625

ADPR-626

ADPR-627

Transcreation

Media Laws & Ethics

Consumer & Target Group Behavior

Special Paper-I

Special Paper-II

Special Paper-III

Open Elective-I

(Copy writing)

Total credits 27

SEMESTER IV

COURSE CODE

TITLE

ADPR-631

ADPR-632

ADPR-633

ADPR-634

ADPR-635

ADPR-636

ADPR-637

Social Marketing & Development Communication

Business Communication

Special Paper-IV

Special Paper-V

Comprehensive Viva

Dissertation

Open Elective-II

(Transcreation)

Total credits 27

ADPR-601 COMMUNICATION AND MASS COMMUNICATION THEORY

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Definition and Concept of Communication

Evolution of Communication

Elements of Communication

Functions of Communication

Communication and Socialization

B) Forms of Communication

a) Intrapersonal Communication

Interpersonal Communication

Small Group Communication

Public Communication

Mass Communication

b) Non-verbal Communication, Body Language

Verbal Communication

C) Models of Communication

SMR Model

SMCR Model

Shannon & Weaver Model

Laswell's Model

Osgood's Model

Dance's Model

Schramm's Model

Gerbner's Model

Newcomb's Model

Convergent Model

Gatekeeping Model

D) Theories of Mass Communication

Theories of impact of Mass Communication

Limitations of Mass Communication

Demissification, Demystification, Decentralization

Convergence, Future trends in Mass Communication

E) Mass Media of Communication: Newspapers, Magazine, Radio, Television, Films, Books.

Note : There will be 8 questions out of which five will have to be answered. All questions will carry equal marks. The students shall have the option to write their answer both in English and Hindi in the theory examinations, assignments and practicals.

ADPR-602 Principles of Advertising and PR

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Principles of Advertising

Advertising : An Introduction :-

Concepts and Definition, History of Advertising and development of modern advertising. Role and Reach of Advertising, Classification of Advertising

Advertising and Marketing :-

Advertising in Promotion – Mix, Advertising in Marketing-Mix Promotion in Marketing.

Advertising Agencies an Introduction :-

Why Advertising Agencies, History and Development of Advertising Agencies, Advertising Departments, Creative Boutiques, Advertising Laws, Ethics and Code of conduct.

B) Principles of Pubic Relations

Pubic Relations : An Introduction :-

Concept and Definition of Pubic Relations, History and Development of PR, Types of Publics, Role and reach of PR, Tools of PR

PR Organizations and Consultancies an Introduction :-

History and Growth of PR in marketing-mix, Publicity and Propaganda, Public Opinion, Liason and Lobbying. Social Responsibility, Ethics & Code of Conduct.

Note : There will be 8 questions out of which five will have to be answered. All questions will carry each marks. The students shall have the option to write their answers both English and Hindi in the theory examination, assignments and Practicals.

ADPR-603 Writing for Advertising and PR

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Fundamental of Writing :-

Introduction to creative writing, Lucidity and Directness, Authenticity and Credibility, Authorial Voice, Coherency, Consistency, Transition.

B) Structure and Content of Writing :-

Preparation for Writing, Importance of Vocabulary, Word play, Introduction, Body, Conclusion, Presentation of ideas, Styles of Writing, Description, Dialogues.

C) Writing for Advertising :-

Advertising copy, types, functions, Headlines, Body text, Slogans, Scripts for Radio Jingles and TV Commercials.

Copy Writing : an introduction :-

Writing for Print Ads, Writing Jingles and TV commercials, Writing for other Publicity Materials, Writing for direct mail and directories etc.

D) Writing for PR :-

Introduction to PR Writing, Persuasion in writing, empathy, writing for specific Audiences, difference between writing for PR and other types of writing, writing for various types of PR material, News release, Backgrounders, Features and Profiles, writing for House Journals, Report Writing.

ADPR-604 Graphics and Production

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Concept and Philosophy of Graphics and Production

Elements of Design

Principles of Design (Design syntax)

Type and Type faces

Chosing Types in Design

Layout

Composing Methods

Desk Top Publishing

Printing Process and Methods

Visual Copy Reproduction

Color and its Production Aspects

Printing Paper

Costing and Estimating

B) Introduction to various types of print publications :-

Leaflets, Brouchers, Posters

C) Still Photography : Origin and History

Camera Parts and Types of Cameras

Photographic techniques – Exposing, Development and Printing.

Black and White Photography

Colour Photography

Special Photograhic Techniques

D) Introduction to Audio Visual Production

Basics of Audio Recording, Basics of Film Production Techniques

Basics of Video Production Techniques, Sound and Slide Productions

E) Introduction to Computer Animation

ADPR-605 PRESENTATION AND COMMUNICATION SKILLS

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Communication Skills :-

Essentials of Communication Skills

Small Group Communication Techniques

Group Discussion

Public Speaking Techniques

Body Language-Verbal and Non-Verbal

Interviews-Kinds of interviews-as interview & as interviewer

Work shops :

Mock Interviews, Group Discussions, JAM (Just a Minute), Dress Codes

B) Presentation Skills :

Pre-presentation preparation

Presentation Skills

Post-presentation follow-up

Presentation aids : Audio aids, Visual aids, Audio-Visual aids, Printed aids

Computer aided presentation

Use of power point

Meetings, Convening, Preparation, Managing, Post Meeting follow up

Organizing

Meeting manners

Presiding over a meeting

Participating in a meeting

C) Written Presentation :-

Preparation of CV/Resume

Official Correspondence

Report Writing

ADPR-606 ADVERTISING AND PR RESEARCH

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Introduction to Research

Concept of Research

Role, Function and importance of Communication Research

B) Methods of Communication Research

Census Method, Random Sample Surveys

Random Sampling-Questionnaire, Coding tabulation, Data Interpretation

Report Writing-Footnotes, Index, Bibliography

Observation Methods-Case Studies, Content Analysis

C) Research Design

D) Statistical Methods in Communication Research

Mean, Median, Mode standard derivation, Chi-square Test

E) Media Research

Media Habits, Impact Studies, Trend Studies

F) Advertising Research

Exploratory Research : Getting the facts Right

Diagnostics Research : Checking out the facts and Getting the options

Evaluative Research (copy and concept testing) : recognition Test,

Recall Tests, Persuasion

Test, Focus Groups, Depth Interviews, Simulated Market Tests.

G) PR Research

Exploratory Research : Studying Attitudes, Conflicts, Public Opinion

Diagnostic Research : Assessing the Opinions and Facts

Evaluative Research : Popularity Polls, Public Opinion Survey.

ADPR-607 COMPUTER APPLICATIONS

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

Introduction to Computers :-

Definitions, Generation, Memories and Classification of Computers

Hardware and Software device

Application of Computers in various Mass Media :-

Newspapers, Magazines, Radio and Television, Media Planning etc.

Introduction to MS-Office, MS-Word :-

Special emphasis on MS-Word and Power Point, MS-Word basics, Typing and Editing, Formatting Text, Page Design and layout, Mail Merge and Document Management.

Power Point :-

Presentation Graphics, Introduction to Power Point, Creating a Presentation and Customizing the Slide Show.

Introduction :-

Graphics, Multimedia and Animations

Introduction :-

Page Maker, Corel Draw, DTP and their use in main media application

Introduction to Internet :-

Definition, Various activities on Internet, Tools and Services on Internet, Browsing the Internet.

Every student will attain proficiency in data entry and at least one of the Software Packages of Word Processing.

Computer Practical

ADPR-607

Each student is required to attain a speed of 25 words per minute for data entry. There will be the qualifying speed for the Practical Exam of Computer Applications.
Proficiency in the use of MS-Office (Word, Power Point), Page Maker and Corel Draw.
The Practical exam will consist of two parts. First part would be qualifying for which there would be no marks. In the second part the students will be required to exhibit their proficiency in the use of MS-Office (Word, Power Point), Page Maker and Corel Draw. Marks would be given for the performance.

SEMESTER-II

ADPR-611 MARKETING MANAGEMENT

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Management

Concept and Definition of Management

Role of Managers

Decision making-By individuals and groups

Organizing and Staffing

Human Resource Development

Planning and Strategic Management

Budgeting

Leadership

Entrepreneurship

Managing Small Business and Corporate Management

Creating New Ventures

Future Treads in Management

B) The concept and Philosophy of Marketing

Marketing vs Sales

Role of Marketing in Organizations and Society

Changing Indian Marketing Scenario

Marketing Mix-Advertising, Personal Selling, Sales Promotion and Public Relations

Direct Mail

Consumer Behavior

Marketing Strategy, Appraisal and analysis of market, Differentiating and Positioning the Marketing offer, The Product Life Cycle.

Market Leader, Challenges, Followers and Nichers

Market Information System, Market Intelligence, Market Research, Sales Reports

Organizing, Implementing, Evalutaing and Controlling and Marketing Programme,

Direct Marketing.

ADPR-612 CREATIVITY IN ADVERTISING & PR

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Creativity in Advertising

Creativity : Concept and Definition

Creativity and Communication

Creativity in Advertising

Idea Generation

Copy Platform

Idea to Copy and Visual

Copy Writing

Creativity in Layout and Direction

Appeals in Advertising

Interface of Copy Creativity and Visual Creativity

B) Creativity in Public Relations

Persuasion : Concept and Practice

Motivational Theories and their Relevance in PR

Creativity in Writing for PR

Creativity in Media Relations

Creativity in Employee Relations

Creativity in Community Relations

Creativity in Relations with other Publics

ADPR-613 ADVERTISING & PR CAMPAIGNS

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Ad. Campaigns

Introduction to Ad. Campaigns

Campaign Planning

Appraisal and Analysis for a Campaign

Setting Campaign Objectives, Creative Strategy

Copy Writing and Art Work

Media Structure, Media Options and Media Selection,

Budgeting, Evaluation of Campaign

B) PR Campaigns

Introduction to PR Campaigns

Appraisal and Analysis for PR Campaign, Setting Campaign Objectives.

Planning and strategies in PR Campaigns

Choosing Appropriate PR Tools

Budgeting for PR Campaigns, Evaluating PR Campaigns

Special Information Campaign, Political Campaigns

C) Advertising Media

Print Media : News Papers, Magazines

Electronic Media : Radio, TV, Films

Outdoor Media : Posters, Banners, Hoardings, Wall Writings, etc.

Transit Media

Media Characteristics : Advantages and Disadvantages of Various Media

Media Scene in India – Changing Profile of the Press, Radio and TV in India

New & Emerging Media : Internet Advertising, Exhibitions, Road Shows, Special Events etc.

D) PR Tools

Meetings, Seminars, Workshops, House Journals, Brouchers

Pamphlets, Folders and other Publicity Material

Media Relations, Press Conferences, Media Briefing and Interviews.

ADPR-614 ADVERTISING & PR MANAGEMENT

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Advertising Agency :-

Structure, Function and Role of Ad. Agencies

Interface of various Departments of an Ad. Agency

Agency – Client Relationship-Client Brief, Account Planning and Handling

Functions of an Ad. Department in Corporate Sector, Agency Commission Concept

Selection and empanelling of Ad. Agencies

Apex Advertising Organizations – AAAI, AC, ABC

B) PR Organizations :-

Structure, Functions and Role of PR Organizations

PR Departments in Private and Public Sectors & NGO.

PR Consultancies, Financial PR, Apex PR, Organizations : PRSI, IPRA

C) Advertising Budget :-

Ad Budget and Overview, Methods of Determining Advertising Appropriation Monitoring and Control of Budget, Production and Cost Analysis.

D) PR Budget :-

Ad Budget an Introduction, Methods of Determining Advertising Appropriation Monitoring and Control of Budget, Production and Cost Analysis.

E) Media Planning :-

Introduction to Media Planning

Media Class, Vechicles, Options

Media measurement Tools : TRP, Average issue Relationship (AIR), Opportunity to See (OTS), Cost Per Thousand (CPT), Gross Impression, Gross Rating Point (GRP)

Reach and Frequency, Syndicated Studies – NRS and IRS

Media Selection, Media Tariff, Media Buying

Role of Computers in Media Planning, Media Innovations

F) Managing PR Tools :-

Conducting Press Conferences

Conducting Press Tours, Plant Visits etc.

Organizing and Participating in Exhibitions, Fairs etc

Organizing Special Events

Designing and Printing of House Journals, Annual Reports, and other Publicity Material

ADPR-615 ADVERTISING AND PR PRODUCTION

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

Each Student will prepare a portfolio contains the following :-

Ad Production Number Marks

Classified & Classified Display 10 5

Display 5 5

TV Ads. 2 10

Radio Jingles 5 10

Pamphlets & Folders 10 10

Wall Writing & Banner 10 5

Posters 5 5

PR Production Number Marks

News Release 5 10

Backgrounders 5 5

News Letters (one each in Hindi & English) 2 10

(Dummies of at least 8 pages)

Institutional Profiles with Mission & Objectives 2 5

Annual Report 2 5

Features 5 5

The Production Portfolio will be submitted by every student within one week of the last theory examination of the 2^nd semester.

ADPR-616 INTERNSHIP

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

Each student will have to undergo 8 weeks of internship in some media organization (Ad. & PR) after second semester. Students will have to produce a report of their activities during the period on their return from internship

SEMESTER-III

ADPR-621 TRANSCREATION

Minor Test-I 20 Marks [Minor test (two best) 40% (20% each test)]

Minor Test-II 20 Marks (Major test 50%)

Major Test-III 50 Marks

Co-curriculum activity 10 Marks

Total 100 Marks

A) Qualities of Good Writing

Clarity, Brevity, Sincerity, Flow, Readability, Style.

B) Basics of Transcreation

Hindi to English, English to Hindi

Translation of on the spot coverage, letters to editor simple news, rewrites, additions alternations giving headlines, today's engagement etc.

C) Transcreation of Categorized news : follow-ups, post event coverage, analytical, community grievances.

Events : Deaths, Births, Marriages, Crime, Disaster, Epidemics, Seasons and Weather, Natural Calamities, Human Interest stories.

D) Types of Stories :-

Legislative bodies, representative bodies, Government, Semi-government, Political event, development.

Business, Commerce, Finance, Industry and Agriculture.

Arts & Culture, Literature, Entertainment, Science & Technology, Sports, Religion. Interviews and Features.

E) Preparing Press Release and Press Notes, Converting Press Release into News, Reporting Press Conferences.

Team Work

Student will prepare and update a daily dairy for news translations.

Student will be given assignments for translation for English to Hindi and Vice-versa.

News scene, News language and writing skill will be treated as three separate qualities for overall assessment.

ADPR-622 MEDIA LAWS AND ETHICS

Minor Test-I 15 Marks [Minor test (two best) 30% (15% each test)]

Minor Test-II 15 Marks

Major Test-III 60 Marks (Major test 60%)

Co-curriculum activity 10 Marks

Total 100 Marks

A) Regulations for Advertising :-

Code of ethics for advertising in India by Advertising Council of India.

DAVP's code of advertising

The Drugs and Magi Remedies (objectionable advertisements) act

Banking and Non-Banking Financial companies and miscellaneous Non-Banking Young person harmful publication act 1986.

B) Regulations for Public Relations :-

Code of Athens (IPRA code of ethics)

Code of professional standard for PR practitioners by PR society of America.

C) Print Media Regulations :-

Freedom of speech and expressions, Articles 19(a) and 2 reasonable restrictions

Right to information

Laws for defamation

Contempt of Court

Contempt of legislation

Official secrets act

Press and books registration act

Various wage boards

Drugs & Cosmetics Act 1940

Patent and Trade Marks Act

Lottery and Prize competition act

D) Electronic Media Regulations

Convergence Bill Law, Cyber Law

Broadcasting code for news for AIR and DD

Broadcasting code for advertising for AIR and DD

Cable TV regulation act

Cinematograph Act

Film Censorship

Reports of various Committee and commissions dealing with electronic media in India.

Rejection of advertisement on specified and unspecified groups.

ADPR-623 CONSUMER AND TARGET GROUP BEHAVIOUR

Minor Test-I 15 Marks [Minor test (two best) 30% (15% each test)]

Minor Test-II 15 Marks

Major Test-III 60 Marks (Major test 60%)

Co-curriculum activity 10 Marks

Total 100 Marks

A) Consumer Behavior :-

Meaning, Scope and its application, Need and Motives, Role of Consumer in Marketing, Types of Consumers, Case Studies.

B) Consumer Needs and Motivation :-

Personality and Consumer Behaviors, the nature of Consumer attitudes, Strategies of attitude change, Communication and Consumer Behavior, Persuasion, Case Studies.

C) Group Dynamics and Consumer Behavior :-

Consumer Decision Making, Major Factors influencing Consumer Behavior, Reference Groups, Personal Influence and Opinion, Leadership Process, Case Studies.

D) Social Surrounding of Consumer :-

The Family, Functions of a family decision making, Family life cycle, Changing Female Consumer, Social Class, Life Style Profiles, Social class mobility, Affluent & non-affluent consumer, Case Studies.

E) Consumer Perception :-

Its dynamics, Imagery, Influence of culture on consumer behavior, Diffusion of Innovation, Models of buying behaviour-Howard-Sheth, Importance of consumer research. Case Studies.

ADPR-624 SPECIAL PAPER-I (Advertising)

Minor Test-I 15 Marks [Minor test (two best) 30% (15% each test)]

Minor Test-II 15 Marks (9 Marks from theory and 6 marks from practical)

Major Test-III 60 Marks (Major test 60%)

Co-curriculum activity 10 Marks

Total 100 Marks

Practice of Advertising

News paper, Magazines

Radio, Doordarshan, Film, Internet

Transit Media, Other miscellaneous Media

Advantages and disadvantages of various media.

Characteristics of various Media.

Newspaper clipping in The Times of India

2009-12-23T02:53:00.000-08:00